At this point, you probably know all of the statistics about online reviews. More than 80% of all consumers say that they read online reviews before making a purchase or visiting a business. In fact, as a savvy business owner, you’ve undoubtedly heeded the advice...
It would be wonderful if all you needed to do to make a sale was to collect a lead’s name and email address and send them one email. Unfortunately, that’s not the way marketing works. If that’s all you’re doing to turn leads into customers, then you’re probably not...
Small business owners face some real challenges when it comes to marketing their business. Often they can’t afford to hire a full-time (or even a part-time) marketing person. They may outsource their marketing. In some cases, they may even have to handle it...
As a business owner, you’re always looking for ways to attract new customers and grow your business. You probably spend money on marketing and advertising, but if you’re not also working to build authority, then you’re missing out on the one thing that can make the...
