You’re probably using social media to reach your customers online, but are you being smart about it? The truth is that not all social media users are created equal. The social media sites you use – and how you use them – can have a huge impact on the ROI (and profits)...

You can’t go anywhere these days without seeing people staring at their smart phones – and if they’re not on a mobile phone, they’re using a tablet. Mobile devices are everywhere. If you’re still not convinced, chew on this. As of 2017, more people worldwide own...

Word of mouth advertising is one of the oldest, but most effective forms of advertising. Simply put, it is the means of one person telling another person something about your business. It has always been one of the most powerful tools to have as an advertising medium....

At this point, you probably know all of the statistics about online reviews. More than 80% of all consumers say that they read online reviews before making a purchase or visiting a business. In fact, as a savvy business owner, you’ve undoubtedly heeded the advice...

It would be wonderful if all you needed to do to make a sale was to collect a lead’s name and email address and send them one email. Unfortunately, that’s not the way marketing works. If that’s all you’re doing to turn leads into customers, then you’re probably not...

Small business owners face some real challenges when it comes to marketing their business. Often they can’t afford to hire a full-time (or even a part-time) marketing person. They may outsource their marketing. In some cases, they may even have to handle it...